A logo is a symbol that is adopted by an organization to identify its products and items. The other name for a logo is an emblem, graphic mark or symbol. Graphic design is the process used to design logos. Problem solving and visual communication can be aided through the use of photography, illustration and typography in the process of graphic design. Creation of symbols, images and text to form visual representation of the message is usually done by graphic designers. Graphic design is applied in various areas such as; editorial design, corporate design, web design, communication design, product packaging, signage and advertising. In addition the uses of graphic design there are other visible features that apply human beings everyday
The Spring Hill logo design process is quite simple as its divided to mini processes. Initial graphic design process is the main process under which contains the construction of creative design. The needs of the clients are to be well understood in order to build a creative design brief. To know all that is bothering the client as well know clearly their business or industry then various questions are asked. Understanding of the client is through asking of questions which is done using various channels. Getting to know the project quite well as a designer is made possible by the design brief.
Upon interaction of the client with the designer then a creative design brief is made. Asking of questions is involved in the process of consultation. Their business, their consumers and finally the project are some of the areas in which the set of questions are asked.
The next step is the research and discovery phase. Basically research and discovery mainly starts with discovery of clients and industry then followed by research both primary and secondary. In terms of branding, graphic designers look into the business keenly in the process of client discovery.
Noticing of other issues are detected by graphic designers and had not been mentioned by clients. The graphic design process have solutions that are provided by expert brand consultants upon looking at the current set up of a business. As for industry discovery, graphic designers need to look at the particular niche the client resides in. Graphic designers need to look at the particular niche of the clients as well as that of their competitors in order to consider some good traits or avoid if possible.
Completion of client and industry discovery results to primary research.Qualitative and quantitative research are the two types of primary research method that take a lot of time. Businesses that are investing in logo priced logos skip the qualitative and quantitative research. Call us today to get started!